Bord Bia Print Management & Distribution
Case Study
Bord Bia is an Irish state agency with the aim of promoting sales of Irish food and horticulture both abroad and in Ireland itself.
THE CHALLENGE
Bord Bia, the Irish Food Board, plays a crucial role in promoting Ireland’s food and horticulture industry. One of their most significant events is the annual Bord Bia Bloom Festival, which showcases the best of Irish food, gardening, and sustainability. To support this high-profile event, Bord Bia required a reliable partner to handle the design, print, and distribution of all promotional materials. They entrusted Spectrum with the responsibility of managing their entire print strategy, from small to large format printing, while ensuring cost-efficiency, sustainability, and impactful materials.
Bord Bia needed a print partner who could deliver:
- Visually appealing promotional materials that align with Bord Bia’s brand and the Bloom Festival’s theme.
- Adherence to accessibility standards, ensuring all materials are inclusive and user-friendly for people with disabilities.
- A broad range of print materials, from brochures and leaflets to large format event signage.
- Rigorous quality control to meet Bord Bia’s high standards.
- Sustainable print practices and ISO 14001 certification for environmental management.
- Efficient nationwide distribution to reach stakeholders, media, and the public ahead of the event.
- An experienced team to manage the entire print process, ensuring seamless execution within tight deadlines.
THE SOLUTION
Spectrum provided a one-stop shop for all of Bord Bia’s print needs:
- Design for Print: Spectrum’s design team worked closely with Bord Bia to develop a suite of promotional materials for for all campaigns and events throughout the year, including brochures, posters, digital banners, and social media assets. The designs were not only visually appealing but also incorporated high-contrast colours, clear typography, and alternative text to ensure accessibility for all audiences.
- Print Brokerage and Procurement: Spectrum leveraged its extensive network of suppliers across various print disciplines to ensure best value for money. By coordinating with multiple suppliers, Spectrum was able to guarantee the highest quality across all formats, from small-scale brochures to large event signage, while maintaining cost-efficiency.
- Sustainable Print Practices (ISO 14001 Certified): As sustainability is a key value for Bord Bia, Spectrum’s ISO 14001 certification was crucial. Spectrum ensured that all printing was done with environmentally friendly materials and practices, helping Bord Bia reduce its environmental footprint while still delivering top-tier printed materials.
- Rigorous Quality Control (ISO 9001 Certified): Spectrum maintained stringent quality control measures throughout the entire production process. As an ISO 9001 certified company, Spectrum ensured that each piece of printed material met Bord Bia’s high standards for both the Bloom Festival and ongoing marketing efforts. Every item was carefully reviewed to ensure consistency, clarity, and quality.
- Nationwide Distribution: Spectrum managed the nationwide distribution of Bord Bia’s print materials, ensuring that promotional materials were delivered on time to stakeholders, event locations, and media outlets. This ensured that all parties had the materials they needed ahead of the Bloom Festival’s kickoff.
- Dedicated Print Manager and Designer: Bord Bia was assigned a dedicated print manager and designer from Spectrum’s team, ensuring a seamless process from initial concept through to final delivery. The print manager was responsible for coordinating all projects, offering strategic reporting, and continuously looking for ways to reduce costs while maintaining high quality.
THE RESULT
Thanks to Spectrum’s comprehensive approach, Bord Bia experienced several key benefits:
- Cost-Efficiency: Spectrum’s print brokerage and procurement services helped Bord Bia optimise its budget, ensuring the best value without compromising on quality.
- Impactful Promotional Materials: With Spectrum’s design expertise, Bord Bia received visually appealing and accessible promotional materials that effectively communicated the significance of the Bloom Festival and other initiatives.
- Seamless Multi-Format Execution: Spectrum managed a variety of formats, from large-scale event signage to digital assets, ensuring consistency in messaging and visual identity across all channels. The designs highlighted Irish culture and the quality of locally produced food, enhancing the festival’s impact.
- Sustainability: Spectrum’s commitment to environmentally friendly practices helped Bord Bia uphold its values of sustainability.
- Time-Efficient Distribution: Spectrum’s nationwide distribution ensured that all materials were delivered promptly, allowing Bord Bia to focus on event planning and stakeholder engagement rather than logistics.
Through Spectrum’s print management services, Bord Bia has been able to deliver impactful, high-quality, and sustainable print materials that reflect the excellence of Ireland’s food and horticulture sectors. By entrusting Spectrum with their print strategy, Bord Bia can focus on its core mission while benefiting from cost-effective and reliable print solutions. With a dedicated team of specialists, Spectrum continues to ensure that Bord Bia’s promotional materials meet the highest standards, helping the organisation make a lasting impression at every event and throughout the year.
