Three Ireland - Design & Print Management Case Study
CONNECTING WITH THREE
ARTWORKING - PRODUCTION - INSTALLATION
THE CHALLENGE
Three Ireland, a leading telecommunications provider, required a reliable partner to manage the design, printing, and installation of their quarterly in-store promotional campaigns across retail locations nationwide. With a focus on delivering high-impact, visually engaging campaigns within tight deadlines, Three Ireland turned to Spectrum for a comprehensive print management solution. Spectrum’s expertise in design, print brokerage, and sustainable practices has enabled Three Ireland to efficiently execute impactful promotional campaigns while ensuring cost-effectiveness and consistency across all retail locations.
They needed a partner capable of managing the entire process of their in-store promotional campaigns, from design to installation. Each retail location had unique specifications, and maintaining brand consistency across all stores was essential. The primary challenges were:
- Developing custom artwork for each retail location while maintaining a cohesive campaign aesthetic.
- Handling small and large format printing for various campaign materials, such as posters, window displays, and signage.
- Managing tight deadlines to ensure timely installation of campaigns nationwide.
- Coordinating all aspects of the project—design, print, and installation—without burdening Three Ireland’s internal marketing team.
THE SOLUTION
- Design for Print
- Print Management & Brokerage
- Installation
- Nationwide Distribution
Spectrum provided an end-to-end print management service tailored to meet Three Ireland’s specific needs:
- Dedicated Print Manager and Designer: Spectrum assigned a dedicated print manager and designer to Three Ireland. The print manager oversees each project from the initial concept through to final installation, while the designer works closely with Three Ireland’s marketing team to develop unique artwork tailored to each retail location. This ensures that every campaign is visually consistent, impactful, and aligned with Three Ireland’s brand identity.
- Design for Print: Spectrum’s design team creates custom artwork for each of Three Ireland’s retail locations, ensuring that the promotional campaigns resonate with the target audience while maintaining the overall campaign aesthetic. Whether it’s for small posters, large banners, or window displays, Spectrum ensures that the designs are vibrant, engaging, and optimised for maximum visibility.
- Print Brokerage and Procurement: With an extensive network of print suppliers, Spectrum manages the procurement process, ensuring the best value for money for both small and large format printing. By leveraging its relationships with trusted suppliers, Spectrum guarantees that each print job is delivered at the highest quality and at the most competitive price.
- Rigorous Quality Control – ISO 9001 Certified: Spectrum’s rigorous quality control processes ensure that all printed materials meet the high standards expected by Three Ireland. From colour consistency to material durability, every element is carefully reviewed to guarantee flawless execution.
- Sustainable Print Practices – ISO 14001 Certified: Spectrum’s commitment to sustainability is demonstrated through its ISO 14001 certification. Spectrum utilises environmentally friendly materials and printing practices, helping Three Ireland reduce their environmental impact while maintaining the quality and effectiveness of their promotional materials.
- Nationwide Distribution and Installation: Spectrum coordinates the distribution and installation of promotional materials across Three Ireland’s retail locations nationwide. By managing the logistics of this process, Spectrum ensures that each campaign is rolled out on time and consistently across all stores, allowing Three Ireland to focus on their core business without the hassle of coordinating multiple vendors.
THE RESULT
With Spectrum’s print management services, Three Ireland has experienced significant improvements in the efficiency and impact of their promotional campaigns:
- Efficient Campaign Rollout: Spectrum’s ability to handle every aspect of the design, printing, and installation process has allowed Three Ireland to quickly and smoothly launch their promotional campaigns across the country. The burden of coordinating multiple vendors has been lifted from Three Ireland’s marketing team, freeing them up to focus on strategy and other high-level tasks.
- Cost-Efficiency: Through Spectrum’s print brokerage and procurement services, Three Ireland consistently receives the best value for money, reducing overall print costs without compromising on quality.
- High-Quality, Engaging Materials: Spectrum’s rigorous quality control ensures that every piece of promotional material is of the highest quality, helping Three Ireland maintain a polished, professional brand image.
- Sustainable Print Solutions: With Spectrum’s commitment to environmentally responsible printing practices, Three Ireland can promote their services while supporting sustainability.
- Consistent Brand Identity: Spectrum’s design expertise ensures that every campaign maintains a consistent aesthetic across all retail locations, reinforcing Three Ireland’s brand identity and increasing the impact of each campaign.
