Corporate events and conferences, whether they’re internal parties with employees or external meetings with existing and prospective clients, are important opportunities for a business. Not only can they help to strengthen working relationships but also help enhance brand visibility and establish a memorable brand presence. Ultimately, a well-planned and executed event or conference can have a knock-on effect on ongoing business success.
When planning and hosting an event or conference, it’s important to ensure you’re leaving a lasting impression and high-quality print materials can help you do so. In this post, we have explored why printed marketing materials are indispensable for your next event or conference and how comprehensive print management services can elevate your brand experience.
Why Do You Need Printed Marketing Materials for Your Event?
In today’s digital world, traditional marketing materials can be easy to overlook. However, printed items continue to have an impactful role in corporate events and conferences. They are a powerful way to connect with your audience, whether it’s employees, existing clients or prospective clients, and they continue to offer benefits long after the event or conference is over.
Here’s why printed materials are essential;
- Creating Memorable Experiences – Printed materials have a tangible quality that digital communications can’t replicate. The physical act of flicking through the pages of a brochure and engaging with the content can help to create a more memorable experience. This physical engagement can have a big impact on how attendees perceive and remember your brand.
- Evoking Emotions – The right marketing materials can evoke positive emotions, making the whole event or conference more impactful. Well-designed, high-quality printed items can help you connect with your audience on a more personal level and create psychological associations with your brand, strengthening loyalty and satisfaction.
- Enhancing Brand Awareness – Every event or conference is an opportunity to increase brand awareness. Distributing printed materials that contain your logo and brand message can help improve brand visibility and promote your offerings. Each item serves as a visual reminder of who you are and what you stand for, keeping your brand fresh in the minds of attendees and boosting brand recall.
- Standing Out from the Competition – With an abundance of digital advertisements and online promotion nowadays, high-quality printed materials can set you apart from your competitors. Unique designs and printing techniques can make your materials stand out and capture the attention of your audience.
Marketing Collaterals for Corporate Events and Conferences
A key part of the planning process for a corporate event or conference is selecting the right marketing collateral. From small to large format prints, each printed item plays a vital role in the overall success of the occasion.
Small Format Print
These are staples when you’re hosting an event or conference. They are essential for providing attendees with detailed information about your products and services, as well as the event agenda. Well-designed small format printed items will not only inform but also act as marketing tools that attendees can take home, providing a lasting reminder of the day. They are often kept by attendees or shared with others, extending your reach beyond the event or conference itself.
- Leaflets
- Business cards
- Brochures
- Sales catalogues
- Infographics
- Books
Business Merchandise
Branded merchandise is a popular addition to any event or conference and it’s something attendees look forward to taking away with them. These items won’t just please attendees, but they continue to act as marketing tools long after the day has ended when being used on a day-to-day basis by employees, potential clients or partners. When carefully chosen, these items become walking advertisements that continually promote your brand.
- T-shirts & Swags
- Tote bags
- Mugs & Cups
- Water bottles
- Keyrings
- Notepads
- Hats
- Pens
Large Format
Large format prints are visually impactful and often used to guide attendees through the event or conference space. In addition to enhancing the aesthetics of your displays, this type of printed item can help to make your booth or presentation stand out. Effective large format printing can catch the eye of attendees from across a crowded venue, directing them to key areas like registration desks, stages or featured areas.
- Display stands
- Arch displays
- Signage
- Roll-out banners
- Flags
Kitting
Putting together bespoke kits can provide attendees with a selection of products they can take home with them. These kits can be customised to reflect the theme of the event or conference and your brand identity, making every recipient feel valued and building brand loyalty. This personal approach helps nurture professional relationships and encourages ongoing engagement with your brand. Corporate kits and bundles can also pull the audience’s attention and become a good reason to start conversations and generate leads.
- Product kits
- Welcome packs
- Gift hampers
- Employee Onboarding Hampers
Using Professional Printing Services
To make the process of preparing for an event or conference as hassle-free as possible, it’s beneficial to work alongside an experienced company that provides printing services. At Spectrum, we make it easy to get the physical marketing materials you need through our comprehensive print management services. We understand the complexities involved with the design, procurement, printing and distribution of marketing collateral, and we can simplify the entire process for you.
Our expert team of in-house designers will work closely with you to create items that reflect your brand’s ethos and convey your message effectively. This ensures the final products are both functional and perfect for your event or conference. When it comes to procurement, we will find a printing company that can meet all of your needs. We ensure the printing services are budget-friendly without compromising on quality to ensure your printed items look professional and feel premium, reflecting possibly on your brand.
Our services extend beyond printing and we can provide support with the kitting, assembly and distribution of marketing materials too. With meticulous attention to detail, we ensure every kit is assembled perfectly and delivered on time. With the help of the Spectrum team, you can rest assured that every aspect of your print management needs is handled with the utmost care.
Preparing for an Upcoming Event or Conference
All in all, every corporate event or conference is an opportunity to showcase your brand. With the right print materials, you can ensure you’re making a lasting impression. Let our experts help you turn your vision into reality with seamless professional printing services. With many years of experience, you can trust us to deliver the best solution and value for your business, and we will take into consideration your unique requirements throughout. Get in touch with us today to discuss your upcoming event or conference in more detail.
